ART AND SCIENCE PROPELLING YOUR BUSINESS

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The Freedom advantage

We believe that the most impactful marketing isn't just creative; it's intelligent.
Our approach is rooted in two fundamental pillars:

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    Data-Driven Decisions: Every strategy, every campaign, every touchpoint is informed by robust data analysis, ensuring precision and maximizing impact. We turn raw information into actionable insights.
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    Technology-Enabled Solutions: We leverage cutting-edge marketing technologies and automation to streamline processes, enhance efficiency, and create seamless customer experiences.
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Delivering value to your organization

Lowering Costs Through Automation:

We identify repetitive marketing tasks and implement smart automation solutions (e.g., automated email sequences, programmatic ad buying, AI-powered content generation support).

This reduces manual effort, minimizes human error, and frees up your team to focus on strategic initiatives, leading to significant cost savings.

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Operational Efficiency

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Intelligent Automation

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Creating a More Efficient Funnel for Leads:

Through intelligent data segmentation and predictive analytics, we optimize your lead generation and nurturing processes.

We build highly targeted campaigns that attract higher-quality leads, reduce wasted spend, and accelerate conversion rates, ensuring a smoother and more cost-effective journey from prospect to customer.

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Predictive Analytics

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Conversion Optimization

Upskilling Your Internal Workforce to Reduce Costs:

We don't just execute; we empower. Our partnership includes tailored training and knowledge transfer programs for your marketing and sales teams.

By enhancing your team's capabilities in data literacy, marketing technology utilization, and effectiveness measurement, we enable long-term self-sufficiency and reduce your reliance on external resources, leading to sustained cost reduction and increased internal agility.

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Capability Development

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Knowledge Transfer

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Paul Tedesco
Juan Carlos Ortiz

Paul Tedesco, Senior Partner

Paul Tedesco brings over 25 years of experience leading some of Canada’s top CRM, digital, data, and analytics agencies. Focused on guiding clients through every stage of engagement and conversion, Tedesco applies deep expertise in data-driven marketing and sales enablement to deliver measurable business results.

Tedesco has led strategic initiatives for both B2B and B2C sectors, managing high-profile accounts including VW, Samsung, Kraft, Scotiabank, and McDonald’s.

His leadership emphasizes marketing effectiveness, client growth, and technology integration to drive performance.

As the ICA’s Head of Effectiveness, Tedesco serves as Chair of the Canadian Marketing Effectiveness Council and is the author of The Alchemy of Effectiveness report — a national benchmark for marketing accountability and impact.

An Industry Professor at the DeGroote School of Business, McMaster University, Tedesco teaches Marketing, Value Creation, and Analytics across MBA and EMBA programs and advises the McMaster Digital Transformation Research Center.

Tedesco is recognized for bridging academic research with practical business strategy, shaping the next generation of data-driven marketers in Canada.

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Juan Carlos Ortiz, Global Chairman

Juan Carlos Ortiz was the first Latin American to become President of a U.S. advertising agency when leading Leo Burnett USA in 2006. In 2008, Ortiz joined DDB Worldwide to create DDB Latina as CEO, pioneering the unification of the company’s Latin markets (U.S., Latin America, and Spain) under one cultural vision. The movement has inspired Latin creativity and passion to become a global reference.

Under Ortiz’s leadership, DDB Latina has earned over 200 Cannes Lions and was recognized as the Most Creative Network at the Cannes Festival in 2023—a first in the company’s history.

Ortiz has received multiple international honors, including Global Effie Awards, and has served as Speaker and President of the Cannes Jury.

Recognized by the World Economic Forum at Davos as a Young Global Leader and inducted into the American Advertising Federation’s Hall of Achievement, Ortiz continues to influence creativity and leadership on a global scale.

Author of Shorts, a trilogy written entirely from a mobile phone at 30,000 feet during business travel, listed by Forbes (2011) as a landmark in postmodern literature.

In 2018, Ortiz led the strategy and creative campaign for Colombian President Iván Duque, and in 2021, was included for the second consecutive year in Forbes’ “Top 50 Creatives”, recognizing talent that makes a global impact.

Regular columnist for El Espectador, one of Colombia’s most influential publications.

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Offices

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tedesco@freedom-canada.com647.222.3240
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